Photo Credit: Intertwined Agency
Artificial intelligence is transforming the way stories are told, campaigns are executed, and audiences are engaged. The traditional practices of public relations and communications, which were once rooted in relationship-building, press releases, and manual content creation, are now being challenged by technologies that can analyze vast amounts of data, generate messaging, and identify emerging trends at an unprecedented pace. For professionals who are slow to adapt, the risk is clear: falling behind in an industry that is evolving faster than ever before. Success in communications now requires understanding how to integrate AI into strategy, creativity, and operational workflows.
The AI for PR Playbook is a response to this disruption. It is designed for communicators, public relations professionals, storytellers, entrepreneurs, and anyone looking to elevate their communication practices through AI. The playbook provides practical, actionable strategies for integrating AI into storytelling, media outreach, and audience engagement, without demanding technical expertise. Whether you are a solo practitioner managing all aspects of communications or part of a larger team navigating complex campaigns, the playbook provides tools to streamline workflows, enhance messaging, and measure impact more efficiently.
Written by Tianna Robinson, the AI for PR Playbook demystifies artificial intelligence for public relations. It shows how AI can save time on repetitive tasks while amplifying the creative and strategic work that drives influence. Professionals can use it to generate ideas, draft content, identify the best channels for engagement, and measure outcomes with greater precision. The guiding message is clear: AI will not replace communicators. Instead, those who leverage it effectively will redefine what success looks like in public relations and communications. Using AI strategically allows communicators to focus on the human insights, creativity, and relationship-building that remain at the heart of effective messaging.
Reflecting on her motivation for creating the playbook, Tianna Robinson, founder of Intertwined Agency, explains, “I created the AI for PR Playbook because the communications industry is at a pivotal moment. AI is not something on the horizon. It is the present. Professionals who adapt now will not only stay relevant, they will lead. This playbook provides the tools they need to do exactly that.”
Robinson has built a career at the intersection of entertainment, technology, social impact, and culture. She has worked with top brands and storytellers, helping them navigate complex media landscapes and amplify their messages. Through Intertwined Agency, she empowers clients to combine strategy, creativity, and innovation to achieve measurable results. With the AI for PR Playbook, she extends this expertise to a wider audience, offering a roadmap for communicators who want to work smarter, tell better stories, and remain ahead in a media world increasingly shaped by artificial intelligence.
The playbook covers a range of top tools, practical applications, from generating compelling press materials and social media content to identifying trends and analyzing audience behavior. It is designed to help professionals make informed decisions about when and how to use AI to enhance their work, while maintaining authenticity and credibility. By providing clear frameworks, step-by-step guidance, and examples of real-world applications, the playbook empowers users to confidently integrate AI into their communication strategies.
For anyone seeking to stay competitive and relevant in an AI-driven media environment, the AI for PR Playbook offers an essential toolkit. It is available as a free resource, making it accessible to communicators at all stages of their careers. Professionals who adopt these practices now are positioning themselves for leadership, efficiency, and creativity in a rapidly changing field.
Download the AI for PR Playbook HERE for free and start transforming your communication strategy today.
