One word. Mission. This is the go-to statement that any business leader, CEO, or founder of an organization should have written high up on the pages of their why-sheet. Whether starting a new business or rethinking your current goals, mission statements are effective ways of saying a lot with a few words.
It is the fundamental purpose of a business, the key for clients to understand the reason for their existence, and most importantly, it ensures that the team members can align with the work they do each day.
For example, “our mission statement is to help business owners achieve their personal, professional, and financial goals through the growth of their businesses,” explains Natalie Dawson, co-founder and President of Cardone Ventures.
Simply put, the mission should answer the question, why are we doing what we’re doing?
“If you’re not clear on why you’re doing what you’re doing and where you’re going, you’re gonna’ get lost in everything that’s a potential distraction,” says Dawson. “And so your mission and vision should act like guideposts for you to make decisions and get clear on where to spend your time and energy.”
However, even though most statements are powerful one-liners, the overall aura of the meaning behind every word needs to be big enough to compel you to take all the action you need that comes with running a business.
The “where we’re going” aspect of our mission should be so significant that it gets us up every morning feeling refreshed and ready to attack the day. But Dawson believes not every leader makes the right purpose-driven missions they deserve.
“I think most business owners are so afraid to set that target and make those goalposts because they’re afraid they’re never going to achieve it,” says Dawson. “Whereas it should be reframed in their mind as something that’s going to be exciting.”
People are taught, in business management, that when objectives aren’t met, we examine the strategy, question the implementation of tactics, analyze the procedures and systems, and ask who didn’t do what they were supposed to do. But this is only useful if the prevailing mindset supports the strategy.
Having a scale-up mindset could come to your advantage.
So, if you’re sitting here thinking, ‘man, I think I need to revisit my mission,’ then now is the time to take action. And what better way to do so than by utilizing one of the most successful development gurus in the world?
Natalie Dawson’s successes speak for themselves. For years she has “used a unique blend of operational and financial skill sets to oversee eight-figure operating budgets by inspiring and aligning the people who drive them.”
But besides leading with loyalties, Dawson is also devoted to showing business owners how to create a united company culture that engages employees while ensuring the business mission, vision, and values are shared.
With extensive experience uplifting others and a must-have scale-up mindset, Dawson has helped businesses grow ten times more prominent than ever. By specializing in getting individuals, groups, and large organizations unstuck, this down-to-earth superhero will positively shift your company and everyone within it.
And after successfully launching three 6-figure courses on leadership development, team alignment, and business growth alone, her book, TeamWork: How to Build a High-Performance Team, has since soared to the top of the charts.
“This roadmap will show you what a dream team looks like. It includes the resources and structure you need to form cultural, operational, and financial scale – the definition of teamwork,” she continues.
If leaders switch their mindset to one that targets employee development, this is when they will change their company culture for good.
So, to ensure that a high-level team surrounds you, get the ball rolling and snag a copy of Natalie Dawson’s book here.
To dive deeper into the genius behind Dawson, tap on her socials: Youtube / Instagram / LinkedIn, or head to her other power project Building Billions: Behind the Scenes for more.
